A new scheme to celebrate and promote food and drink produced entirely in Northumberland was officially launched On October 4th 2016 in Morpeth Town Hall.
‘Produced in Northumberland` is a joint initiative between Northumberland County Council, Active Northumberland and Northumberland Tourism, which recognises producers and businesses that use and promote food and drink made in the county. The verification scheme aims to raise the profile, value and public confidence in Northumberland food and drink.
Produced in Northumberland has been spear- headed by Dawn Goodwill-Evans (Active Northumberland) and Ken Henderson (Fair Trading Officer at Northumberland County Council) . It is a verification scheme designed to make Northumbrian products identifiable by the “Produced in Northumberland” trade mark.
PDO or a PGI is a protected trade name, in accordance with European legislation (an example of this are Melton Mowbray pork pies). The consumer is becoming increasingly aware of provenance of their food and drink, and it is very important that the customer can trust the advertising.
Northumberland has an amazing wealth of fine producers in the region, and Dawn and Ken thought it would be wonderful to have a kind of PDO for Northumberland. The display of the logo above is a symbol that a producer or establishment has been verified as Northumbrian by the council. It’s that simple.
The website is live, and the scheme is growing: at the moment, there are 55 companies enlisted in the scheme, and there are many more currently undergoing verification. The verification regulations depend on the type of establishment, but they aren’t ridiculous (geographical location is paramount, along with number of products used from the region for hospitality, and use of regional ingredients for producers).
Cornwall has a very similar scheme, which you can read about here.
Carroll’s Heritage Potatoes is very proud to be part of this great scheme. The Produced in Northumberland logo gives customers a way to trust in the provenance of their food.